How I Got Here
I've spent my career in controlled chaos—live productions, real-time problem-solving, the kind of work
where something always goes sideways and you fix it before anyone notices. I love it.
(Yes, even when the graphics computer crashes thirty seconds before showtime.)
Then I took a desk job at a marketing agency—better pay, steady hours, the whole deal. I lasted eight months before I wanted to claw my eyes out. Turns out I need variety like some people need coffee. No amount of money makes mind-numbing work tolerable.
Here's where it gets interesting. I'd pitched freelance video to a local entertainment venue owner. Months later, he asked if I knew anyone who could handle SEO. I raised my hand.
I barely knew what I was doing, but I talked my way through the interview and landed a job that didn't exist until I walked in the door.
Over five years, that role became everything nobody else wanted to touch on a computer: website, photo, video, design, troubleshooting, data entry, eventually AI integration. I loved every minute.
These days I work part-time at a local game store—applied for inventory (I love data), ended up on the sales floor. And honestly? It's perfect. Working directly with customers shows me where things break down—the friction points, the moments where a better system would make everything smoother. I also run a wedding videography business with my wife, which is its own kind of beautiful chaos.
The pattern keeps repeating: I notice something that needs doing, say yes before I'm ready, figure it out, and become the person they can't imagine working without. Jobs find me. Not because I'm looking, but because I'm paying attention. Everything I do wraps up into one thing: improving guest experience—spotting where things break down, designing better flows, making the behind-the-scenes work so the front-of-house feels effortless.